The fascination of bringing users to a different world or extend the reality of users amazes me in every Project
Immersive Worlds & User Generated Content
With the introduction of the Apple Vision Pro, mixed reality, augmented and virtual reality have entered a new era - one that emphasizes the media focus on immersive technologies more than ever. Digital interfaces come to life in space and content unfolds in a depth that we could hardly have imagined before. Machine learning and generative AI are opening up completely new possibilities: they allow us not only to interpret our surroundings, but also to create gripping storytelling. In AR and VR, user-centered design is more essential than ever.
Trails of Wonder (AR) - Samsung
Connecting cutting-edge technology with nature for a unique gen-z focused experience. Four story worlds can be found just outdoor or on 72 hiking trails that have been handpicked by the team from Komoot. The main objective of the game is for players to earn points by solving photo challenges. Users receive a personalized gaming experience from an AI that analyses your photos in real time. Augmented reality, location-based gaming, and artificial intelligence are all combined in the game design for a giant quest.
Duration: 3-20 min | Format: App | Genre: Advertisment | 2024
BE Backstage (AR) - Berliner Ensemble
Experience history and stories: Interactive AR tour through 130 years of Theater am Schiffbauerdamm āBE Backstageā brings history to life: as part of an AR theater tour, we take you behind the scenes of the Berliner Ensemble and give you special insights into the eventful past and present of the Theater am Schiffbauerdamm.
Duration: 8-30 min | Format: AR App | Genre: AR Walk | 2023
Lufthansa AR Wall (AR)
How can we add extra flavour to an already perfectly balanced mural? By letting passers-by dive into the art piece itself. Our augmented reality wall for the US launch of our global #LifeChangingPlaces campaign, painted in Brooklyn, is a realtime audiovisual experience that makes you part of the Lufthansa story in a very unique way.
Duration: 30s - 1min | Format: Instagram & Facebook Filter | Genre: AR - Ad | 2019