‘BEAT THE BEANS’ WEB AR GAME

Pizza and gamification marketing via Web AR Experience – it’s a match: Users would scan a QR code on four distinct Gustavo Gusto advertising boxes to access the web experience from any device. In no time, they found themselves equipped with Bud Spencer’s fist fighting against a horde of beans. Players with the best scores within the timeframe would rank at the very top and be in the draw for nothing less than a year's supply of Gustavo Gusto pizza, amongst other yummy prizes. Yiha! The result: more than 150.000 Gustavo Gusto buyers participated and created a surge in demand for this special edition.

In collaboration with Atelier Grand Berg