my health. my rights. our future - Media Strategy

During my seven-month stay in Nepal, I worked with GIZ, where one of my key tasks was creating the media strategy of Nepal’s first national conference on adolescent health and development—'My Health. My Rights. Our Future.'—held in Kathmandu on May 2–3, 2016

Better adolescent health is both a shared aspiration and a responsibility for the future. What will it take to design and deliver effective interventions for adolescent health and development? And how can we get there? The conference tackled these questions by bringing together key stakeholders in adolescent health from across Nepal and the region, including policymakers, practitioners, researchers, adolescent and youth representatives, and the media, to discuss how to advance this agenda for better adolescent health.

The task was to craft a media package for the conference, including trailers, engaging web content, a strategic social media campaign, and a series of documentary shoots. Each element was designed to captivate audiences and elevate the conference experience, combining storytelling with impactful visuals across platforms.